About Us
Small company with a big heart
Just a Team With a Dream
Our passion for celebrating individuality and all the little things that make you, YOU is why we exist.
Built by a talented team of character designers, product makers and tech wizards, all working together to bring your characters to life. From hairstyles and outfits to those tiny details that make all the difference, we put creativity, care and personality into everything we do.
We create the possibilities.
You make it personal.
With hundreds of hand-designed options, you can create a character that's unmistakably you, or someone you love.
Because for us, personalisation is about so much more than adding a name. It's about capturing personalities, celebrating what makes us different and creating those “OMG, that's SO me!” moments that make it all worthwhile.
Proudly British
Made With Love
We believe great products start with great people. That's why we're proud to work with talented British makers, innovative product specialists and trusted local businesses who share our passion for creativity, quality and doing things differently.
From clever new product ideas to the finishing touches that make something truly special, we bring together some of the UK's brightest creative manufacturers and innovators to turn imagination into something you can hold.
Supporting British businesses, championing local talent and making thoughtful choices are all part of who we are.
Our Community
Our characters are all about celebrating real people, real personalities and everything that makes us unique. And who better to help us bring them to life than you?
We love working with our customers, families and communities to develop new characters and personalisation options that reflect real life. From representing amputees and people with stoma bags to collaborating with disability communities, charities, dance groups and sports teams, your ideas and experiences help shape what we create.
We're always listening, learning and finding new ways to make our characters more inclusive, relatable and representative.
Because everyone deserves that “OMG, that's SO me!” moment. And the best ideas come from creating them together.
Working with our fans
Wheelchair Development
First Amputee Character
Down Syndrome Development
Cultural Headwear Development